herald

Friday 20 October 2017

Buy to beat cancer

Savvy shopping is a great way to support Breast Cancer Awareness this month

OCTOBER is Breast Cancer Awareness month and the beauty community always gets on board, releasing gorgeous limited edition pink offerings to help raise consciousness and funds.

Some cosmetic companies, however, seem to treat October as a marketing opportunity, turning their products pink to peddle them. Some don't declare their donations or donate only a minuscule percentage of the profits to breast-cancer causes. Thankfully, others show their support in a more substantial way.

> This Friday, October 8, is Pink Ribbon Day. Make a beeline for your nearest counter to pick up a jewelled ESTÉE LAUDER PINK RIBBON PINS, € 15, and wear your support on your sleeve (or lapel). All net proceeds go to the Cancer Clinical Research Trust at St Vincent's Hospital. In addition, Estée Lauder donates €10 of the purchase price from any PINK RIBBON COSMETICS COLLECTION item to the Cancer Clinical Research Trust.

> Fans of Bobbi Brown Shimmer Bricks are legion, and they swear by the highlighter to create a natural-looking glow. Bag one of the limited edition PINK RIBBON COLLECTION SHIMMER BRICKS, €42, during October. The entire sale price goes to the Cancer Clinical Research Trust.

> Hession Hairdressing will be going pink on this Sunday, October 10, in their flagship Drumcondra and new Clontarf salons. A wash, head massage, Kérastase Ritual treatment, cut, and blow-dry plus manicure are on offer for a special price of €50. There'll be champagne and chocolate served all day, and all money raised goes to the Irish Cancer Society. Call Hession Hairdressing in Drumcondra on 01 837 6265 or Clontarf on 01 833 0110 to make a booking.

> €10 from the sale of each pair of pink GHD HAIR STRAIGHTENERS sold in Peter Mark and other participating salons goes to Action Breast Cancer. More than €360,000 has been raised by ghd since 2006.

Visit www.cancer.ie for more about Action Breast Cancer or to donate directly to the Irish Cancer Society.

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