Apple Watch, the trainer and hotel room key on your wrist
Apple bosses have unveiled their hotly anticipated watch, which will hit Irish shops next month.
The cheapest Apple Watch will cost $349 for the Sport version, with prices steadily climbing across the range.
The watch is coming on April 24, Apple chief Tim Cook announced. Pre-orders will begin on April 10.
Apple's major rivals in the smartphone arena, Samsung, already has a range of smart watches on the market, meaning the iPhone maker is playing catch-up.
The Apple Watch's Glances feature enables wearers to read full notifications on their wrist, as well as jump into full versions of apps including Facebook, Twitter and Instagram.
Apps like car-sharing service Uber and music recognition app Shazam were also demonstrated.
An app partnership with SPG hotels will enable an Apple Watch wearer to open their hotel room door with it.
Apple Pay also comes built-in, but this feature is still only available in the US and there was no mention of a rollout.
Mr Cook said the Apple Watch would have "all-day battery life" lasting "around 18 hours".
It comes with a multitude of sports, arts and other functions which promise to "enhance people's lives".
Dubbed a "comprehensive fitness companion", it can track the user's daily movement, how long they have been exercising and sets targets. It can also show how many calories wearers have burnt.
Mr Cook told the launch audience in California: "It's like having a coach on your wrist."
The firm also introduced a new MacBook, the thinnest it has made at 13.1mm at its thickest point.