herald

Saturday 21 October 2017

We are not selling 2fm, insists RTE brand boss

Olly Murs at The Rte 2fm Radiothon in Stephens Green Dublin in aid of the St Vincent de Paul Aldi Give a Gift Campaign
Olly Murs at The Rte 2fm Radiothon in Stephens Green Dublin in aid of the St Vincent de Paul Aldi Give a Gift Campaign

rte says it has no plans to sell 2fm, despite reports that a government agency has recommended offloading the youth-oriented channel.

According to a report in a Sunday newspaper, the Government was advised by the State's corporate investment adviser NewEra that RTE should consider selling 2fm due to the national broadcaster's financial difficulties.

However, RTE last night insisted that no particular service was recommended for sale in the NewEra report.

Joseph Hoban, the broadcaster's head of communications and brand development, said 2fm is vital to RTE's portfolio and argued that it is recovering financially since the downturn.

"RTE is mandated to serve all audiences and 2fm is an important part of that portfolio of services that achieves that," he told the Herald.

"In 2015, 2fm will cover its direct costs and make a financial contribution to the RTE Group.

"It is the third-most listened-to radio station in the whole country with more than 375,000 listeners daily and a weekly reach of 797,000 listeners.

"It is an integral part of RTE radio's public service offering, allowing RTE to engage with and provide high-quality public service radio to a younger audience."

While 2fm's income down from a peak of €20m in 2005 to only €5m in 2013, the station is on course to cover its costs this year with new advertising deals.

"RTE is focused on continuing 2fm's turnaround and making it the most-listened-to station in the country for younger audiences," Mr Hoban said.

options

While he said that the national broadcaster has no intention of selling 2fm, it is open to options when it comes to the extensive campus in Donnybrook, Dublin 4.

"RTE is on record that options for the site remain under consideration," he said.

The Department of Communications said it could not comment on the NewEra report until it has been submitted to the Government.

hnews@herald.ie

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