IT'S been the subject of stinging criticism from the likes of Senator David Norris and glamour model Georgia Salpa.
But that hasn't stopped Ireland's fame seekers from applying in their droves to appear on the second series of controversial TV3 show Tallafornia.
The Herald can reveal how the station has been "flooded" with applications from Dublin's wannabes who have thrown their hat into the ring for the next instalment.
More than 1,000 people have applied to be on the next series of the programme, which will be filmed in an exotic location.
"The numbers have been massive. We have been inundated with requests and we only launched it a week ago. We haven't even started going through them yet, but the response has been great," said a spokesperson. "We're definitely going abroad but the country hasn't been confirmed yet so the fact that it will be filmed somewhere hot is obviously attracting people too."
The new show will see a mixture of new and old cast members spending part of the new series living in a villa in a sun-kissed location as they indulge in some more booze-filled antics.
Fans of the show are currently being asked to vote for their favourite cast member as the station bosses finalise who will definitely be coming back for series two.
Model Kelly Donegan has become one of the stand-out stars of the show and a question mark hangs over whether she'll sign up for another show.
A surprise hit for TV3, the programme was described as "repulsive and compulsive viewing" by Senator Norris, while Georgia slated the girls for showing too much flesh.
Meanwhile, the full line-up for series three of Celebrity Salon has almost been finalised.