TALK about setting the bar high.
If this is what Beyonce buys Jay Z for his birthday, what on earth is the rap star going to find under the tree this Christmas?
It has been reported that the Crazy In Love singer surprised her husband with a €4m diamond encrusted Hublot Big Bang watch -- the most expensive wrist watch on the planet. Ever.
The diamond watch, which has a whopping 1,282 diamonds covering its face and wristband, sparkles from every conceivable angle thanks to 140 carats of diamonds set in white gold.
And the company, which is owned by French luxury giant LVMH, stated that it took 17 people 14 months to design and make the one-of-a-kind time piece.
Jay Z may have 99 problems but a gift certainly ain't one, as his wife Beyonce is known for her generous and extravagant presents.
Earlier this year, the Halo singer spent €385,000 on a sapphire pinky ring for her hubby, which was intended to show Beyonce's appreciation of Jay Z's support throughout her pregnancy. The deep blue ring also commemorated the birth of their daughter Blue Ivy.
Last year she bought the rap star a €1.8m Bugatti car for his birthday.
A source close to the couple said: "Beyonce will always get Jay the best gifts money can buy. She knew he would love the Hublot Big Bang watch. It's the ultimate time piece."
Jay Z is a watch enthusiast and has a pretty impressive collection.
"Jay Z is a huge watch collector and was very excited when he was given the gift. He can't wait to start flashing it around," said a source.
And the Empire State of Mind singer knows how to spoil his wife of five years too. In 2012, he bought her €270,000 worth of Hermes Birkin bags.
Earlier this year, Beyonce and Jay were listed as the world's richest couple in Forbes magazine.
Not bad, considering that Beyonce has scaled down her work schedule after giving birth in January this year.
While Beyonce has been focusing on motherhood, she's still managed to rake in royalties from past hits, benefiting from her various endorsement deals and other ventures, including her clothing line House of Dereon, making her personal income €32m.
Meanwhile, her husband has been touring the world with fellow rapper Kanye West, and their sellout Watch The Throne tour has helped him add a further €30m to their combined income.