herald

Sunday 4 December 2016

Irish buy half a million 'Fifty Shades' books

Jamie Dornan and Dakota Johnson
Jamie Dornan and Dakota Johnson

Irish readers have contributed in no small way to the fortune created by the Fifty Shades of Grey phenomenon by purchasing almost 500,000 copies of the books over the past four years.

New figures provided by Nielsen Book Research show that the Irish public has snapped up a total of 458,995 copies from the series, generating €5.26m for the author and the book industry.

The figures follow new accounts published by EL James (inset) showing that the firm has amassed mouthwatering revenues of over €105m over the past three years.

According to new accounts filed by the author's Fifty Shades Ltd, the firm recorded pre-tax profits of £12.59m (€17.67m) in the 12 months to the end of September last.

The pre-tax profit represents a sharp decrease on the £33.3m pre-tax profits recorded in 2013 as revenues from the global best selling series have tumbled. Last year, the firm recorded revenues of £18.17m and this represents a 59pc drop on the peak revenues of £43.9m generated in 2013.

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