Ladies' Day at the course yesterday saw fur shawls, extravagant fascinators and stiletto heels all sported by hardy souls despite the freezing conditions and bitter winds.
Mullingar woman Margaret Connolly (24) won Best Dressed Lady last year – and was hoping to clinch the title once again.
She wore a cream ensemble coupled with a coat from the Savida range in Dunnes Stores, a bag from Penneys and a Philip Treacy hat.
"A bit of Penneys has to be in there," laughed Margaret, who described her own style as "simple with a bit of lace".
But she was very disappointed with the fashion at yesterday's event.
"I did think there was more style last year and in Ireland – over here it's just like it's been thrown all together," Margaret told the Herald.
Best Dressed Lady was awarded to Cheltenham local Charlotte Hamilton.
The 30-year-old was awarded a weekend away and a large bottle of champagne.
Charlotte impressed the judges with a long brown fur coat from Monsoon and black accessories. The dental nurse matched her outfit with black and gold studded Topshop boots, while her jewelled hat came from a local Cheltenham boutique.
"This wasn't the original outfit that I had planned, but then with the weather I decided to dress for comfort and I think that it has a nice country feel to it," Charlotte told the Herald.
Ireland were still represented in the style stakes with Cork woman Mary Heron winning Best Accessories.
The 42-year-old nurse, who lives in Bristol, attends around three racing festivals per year and loves getting the chance to dress up in her finery.
"My coat is Irish, it's from Fee G and some of my accessories are as well so I had to get the Irish in there somewhere," laughed Mary.
Also enjoying her day out at the races yesterday was stylish Dubliner Emma O'Reilly, who was at her first Cheltenham alongside her father Joe.
Sporting a dark blue dress with aqua sequences and a silver headpiece, Swords native Emma has extra reason to celebrate at the racecourse this week as she celebrates her 30th birthday tomorrow.
Celebrities also went all out for Ladies' Day as Chanelle McCoy, wife of Tony McCoy, and Paula Geraghty, wife of Barry Geraghty, raised the stylish flag for Ireland.