"I call it the Oompa Loompa effect. It's like they're blind to the fact that they're bright orange and I don't understand it. There's so many great self-tanning products out there now, there's no excuse for it.
"You see it particularly at the races, when some women have a lot of flesh on display but it just looks so wrong when they put on so much fake tan," he said.
A fashion graduate of Central St Martin's in London, he added that, for the most part, Irish ladies are getting much better at knowing what does and doesn't suit them and are mainly avoiding any 'frocky horror shows'.
But he warned how it's not just women who have to be careful when it comes to bronzing -- Irish guys are increasingly piling on the fake tan, to disastrous effect.
"I think Irish guys need to be really careful with tanning products. It's great that they're taking more care of themselves, and their grooming is getting a lot better, but there is a line and guys need to be careful not to cross it when it comes to using fake tan and grooming products. They need to remember that less is always more!" he added.