The Diary can reveal how the six participating celebrities will have to run their own salon, once they learn all the tricks of the trade. That means members of the public can book a variety of treatments with the stars of the show.
At the end of their appointment, they will leave the amount they feel the treatment was worth, with all money raised going towards selected charities.
Taking part in the new instalment of the programme will be top beauties Rosanna Davison and Georgia Salpa, alongside Calum Best, Abi Titmuss, Aisleyne Horgan-Wallace and Alan Hughes.
The gang will live together in a house while learning all the tricks of the beauty trade, including waxing, tanning, massages and facial treatments.
And given the popularity of the female participants, their male fans are expected to queue up in droves for a chance to get up close and personal with the top beauties.
"Can you imagine how many guys will be trying to book a massage from Georgia or Rosanna? It's a very clever way of getting guys interested in the new series as well as girls, who'll watch it anyway," said an insider.
"Producers expect lots of drama and tension in the new series, given the feisty personalities of some of the participants. Calum previously made no secret of his fondness for Rosanna, despite her having a boyfriend. And he'll probably try to put the moves on Georgia as well, even though she's also attached."
Due to start shooting shortly, the series is expected to be one of the highlights of TV3's spring schedule given its high-profile participants.